Shandong International Fashion Creative Center adjoins the Shandong Provincial People' Government in the north, Furong Road in the east, as well as Parc 66 in the south.

The center focuses on the integrated development of culture and industries and aims to promote cultural exchanges.

The center will make full use of cutting-edging technologies such as big data and AI to boost fashion culture and creative design industries, stimulating cultural market development.

As of October 2019, the project has attracted nearly 3 billion yuan in investment and has established partnerships with nearly 20 companies, including Enya China, Weiqiao Pioneering Group, IP Mall, Jiajiayue Group, as well as Dishang Group.