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    Lixia drives high-quality economic growth through strategic investment promotion

    en.lixia.gov.cn   | 18, 2025
    L M S

    Lixia district of Jinan, Shandong province, is intensifying its efforts to drive high-quality economic development by promoting investments and advancing projects. The district's investment promotion bureau has adopted a proactive approach that attracts high-quality projects and supporting local enterprises. Central to this strategy is an emphasis on key industries such as industrial finance, next-generation information technology, biomedicine, and high-end commerce, which are crucial for fostering industrial clusters.

    The district has also focused on emerging sectors like humanoid robots and the low-altitude economy, aiming to capitalize on growing trends with targeted investment matchmaking. As part of its strategy, Lixia is using the Shandong Lixia Economic Development Zone to attract industry investments, employing a ''2+N'' industrial layout to guide its efforts. To boost investment from both new and existing businesses, Lixia has strengthened ties with state-owned enterprises at the central, provincial, and municipal levels.

    In its push for accelerated project implementation, Lixia has embraced digital tools that utilize data and artificial intelligence to streamline the investment process. The district has also sought to create stronger collaboration between government bodies and enterprises for a wealth of services like high-quality financial resources, digital empowerment, and trade circulation to foster industry growth.

    With ambitious targets, Lixia plans to attract over 10 billion yuan ($1.37 billion) in external investment and bring in more Global Fortune 500 companies by the end of the year. A focus on improving the business environment through personalized services for high-level talent further supports the district's goal of becoming a leading hub for global investment and sustainable growth.