Lixia district in Jinan has seamlessly blended traditional culture with modern innovation, crafting distinctive cultural tourism brands that resonate both locally and globally. Initiatives like "Spring Water Homes" and "Lixia Memories" incorporate treasured local landmarks such as Chaoran Pavilion and Mingfucheng, transforming cultural assets into dynamic tourism experiences.

The Spring Cultural and Creative Center is a noteworthy highlight. The center showcases Jinan's rich heritage through creatively designed souvenirs, local products, and even city-themed milk tea. Items like the Chaoran Pavilion collection and the Lord Rabbit series integrate elements of Jinan's natural beauty and historical landmarks, creating portable mementos that are beloved by both locals and visitors alike.

In developing its products, Lixia district draws inspiration from contemporary reinterpretations of traditional tales, such as the mythological Ne Zha series. The Shandong Handcrafted Experience Center, for instance, merges traditional craftsmanship with modern aesthetics, illustrating the fusion of past and present.

Lixia is also expanding its cultural footprint by embracing emerging industries like e-sports and technology. The RW Xia e-sports project, which combines e-sports with cultural tourism and technology, has offered a new way to enhance Jinan's appeal.

Renovated landmarks such as the cultural and creative pavilion at the Nanfeng Theater offer immersive cultural experiences. Meanwhile, the district's "cultural tourism +" model links historical landmarks with modern commerce, driving local consumption through innovative initiatives. By incorporating VR and AR technologies, Lixia is creating interactive experiences that further connect visitors with Jinan's unique cultural heritage.