Jinan, capital of East China's Shandong province, is transforming itself into an influential and competitive global consumption center.

To fulfill its goal, the city will construct a series of consumption-oriented commercial blocks, and the efforts to promote the rehabilitation and improvement of pedestrian streets will be increased.

To increase international supply channels for high-quality consumer items, the city will fully utilize its cross-border trading platforms platforms, such as Jinan Greenland Global Commodity Trading Hub and LAOX Cross-border Bonded Warehouse.

Jinan will establish a first-store economy by leveraging the resource advantages of its mature business regions and commercial complexes. It intends to open around 50 flagship stores. To encourage consumer spending, a variety of consumption activities will be held.