A shopping festival for Spring Festival goods was launched at the Shungeng International Convention and Exhibition Center in Lixia district, Jinan, on Jan 26, and will last until Feb 5.

The exhibition has attracted over 1,600 exhibitors, featuring a wide range of specialty products from across the country, including sugar, tea, alcohol, seafood, green agricultural products, clothing, foreign trade goods, handicrafts, intangible cultural heritage (ICH) items, and time-honored brands.

Traditional folk performances and rich cultural programs are a major highlight of the exhibition, including drumming, stilt walking, and dragon and lion dances, evoking nostalgic childhood memories among visitors.

Another attraction is the "folk street", where visitors can witness the folk arts and crafts such as woodblock Spring Festival prints, sugar painting, egg carving, shadow puppetry, dough modeling, and the forging process of Zhangqiu iron pots. Mystical Longshan black pottery, lifelike fabric tigers, and colorful dough sculptures allow audiences to fully appreciate the boundless charm of Jinan's traditional culture.

People shop at a shopping festival for Spring Festival goods held in Lixia district, Jinan. [Photo/Today Lixia app]