From Oct 19 to 20, Jinan's Lixia district hosted a vibrant cultural and tourism festival, offering culture and cuisine for locals and visitors. The events celebrated traditional Chinese heritage, stimulated the local economy, and supported rural vitalization.

Intangible cultural heritage works from the nine provinces along the Yellow River attracted visitors' interest. [Photo/WeChat account: lixiatoutiao]

This year, Lixia district combined events with supportive policies and leveraged online and offline platforms for maximum impact. Collaborating with government, businesses, and media, the district focused on six key areas: dining, accommodation, transportation, tourism, shopping, and entertainment. These efforts successfully drew crowds, which boosted cultural tourism and economic growth.

On Oct 19, the Autumn Harvest Fair at the Shandong Handcraft Experience Center exhibited intangible cultural heritage projects and agricultural products from nine provinces along the Yellow River. By blending traditional markets with online promotions, the fair provided discounts and special deals for attendees.

That afternoon, a family-oriented event guided parents and kids through Jinan's scenic landmarks in the Mingfucheng area. This interactive experience attracted families and boosted cultural tourism.

In the evening, a traditional-fashion show and children's costume competition highlighted local heritage, and local performances and a talent fair further promoted intangible cultural industries.

On Oct 20, the Lixia Food Festival featured local dishes and traditional crafts. Chefs shared cooking techniques, emphasizing the district's support for rural communities.

The two-day festival highlighted Lixia district's dedication to enriching cultural tourism, boosting consumer confidence, and enhancing economic development.