The 2025 Jinan Yellow River Bazaar Spring Festival series was launched on Jan 7, blending tradition with modernity in a vibrant Spring Festival celebration. Held at Daming Lake and Baihuazhou block, the event offered a festive atmosphere to experience Jinan's rich cultural heritage and commercial offerings.

A key highlight was the Spring Festival sales event held by Lixia district, which aimed to help local farmers by showing a variety of agricultural products such as tea and watermelons. The event also featured traditional crafts like paper-cutting, wood carving, and glass art, as well as iconic Jinan delicacies, including Minghu crispy fish and lotus-flavored pork knuckle.

The scene was heightened by dragon and lion dances, gongs, drums, and folk performances. Interactive zones offered calligraphy, Laba porridge, and folk games, creating a festive atmosphere for all.

The event featured four themed fairs: a farmer-supporting fair, an intangible cultural heritage fair, a Shandong flavors fair, and a cultural product fair, each offering unique cultural and culinary experiences. The event was aimed at promoting local agricultural products and traditional crafts, and also attracted nationwide attention through online promotions and e-commerce livestreams.

The 2025 Spring Festival series continues to celebrate the traditional culture, with Jinan focusing on enhancing cultural services and supporting local industries.