On Feb 21, Lixia Holding Group and Hilton's luxury Conrad brand signed a partnership agreement at the Central Enterprise Headquarters Base in Building B of CBD Central Plaza, signaling the official entry of Conrad Hotels into Jinan's Central Business District (CBD).

Conrad Hotels & Resorts, known for blending bold design, immersive experiences, and contemporary art, will use this collaboration to launch its first hotel in Shandong province. The Jinan Conrad Hotel is also on track to become the 50th Conrad property globally, marking a significant milestone for the brand.

The alliance between Hilton and Lixia Holding Group is poised to bring substantial benefits to Jinan's CBD and the broader city. The Jinan Conrad Hotel is expected to enhance the city's central layout, elevate its international image, strengthen its business appeal, attract high-end business travelers and tourists, promote a diversified regional economy, and inject fresh vitality into the city's growth.

The introduction of Conrad Hotels aligns with Jinan's vision of becoming a dynamic hub for business and tourism, further solidifying its position on the global stage.