In 2024, Lixia district in Jinan demonstrated economic resilience, focusing on expanding domestic demand and sustaining growth. The district capitalized on national policy opportunities, achieving key milestones such as a 10-percent increase in construction investment, a 4-percent rise in retail sales, a 7.3-percent growth in service sector revenue, and over 10-percent growth in financial value-added.
The district's major projects played a crucial role, with 79 key initiatives advancing and an estimated 36 billion yuan (approximately $5.3 billion) in investment. Urban renewal accelerated, highlighted by a 98-percent contract signing rate in the renovation of Yaoyuan village and the vitalization of 408 mu (approximately 27.2 hectares) of underutilized land.
The consumer market thrived, driven by over 50 promotional events and 123 million yuan in national subsidies, boosting sales to 660 million yuan. Lixia also attracted 17 international brands and 43 flagship stores, including Versace, and vitalized the Quancheng Road business district with new tenants like the JD City Flagship Store.
Support for businesses remained a priority, with personalized assistance to the top 200 tax-paying enterprises and 2.08 billion yuan in financing for real estate projects. Lixia also pioneered one-stop service windows, streamlining approvals and boosting the number of market entities to 153,000.
These efforts highlight Lixia's commitment to high-quality urban development and its role in driving Jinan's economic growth.